Sales representative CV example: bullets, skills and summary
A sales CV (or sales resume) lives and dies on numbers: targets, attainment, pipeline and the deals you closed. Sales managers want to see what you sold, to whom, how your results compared with your target and how you built the pipeline — not a list of duties.
Example achievement bullet points
Numbers are illustrative – use your own. Each bullet: action verb + scope + result.
- Achieved 118% of a £600k annual quota selling SaaS subscriptions to mid-market customers.
- Generated 40% of my own pipeline through outbound calls, LinkedIn and referrals, averaging 25 qualified meetings a month.
- Closed the region's largest new-business deal of the year (£95k ARR) after a 5-month cycle with 6 stakeholders.
- Grew revenue in a 60-account territory by 22% year on year through upselling and cross-selling.
- Shortened the average sales cycle from 70 to 52 days by introducing structured discovery and mutual action plans.
- Kept CRM data in Salesforce accurate and up to date, with forecasts within 10% of actuals for 4 consecutive quarters.
- Onboarded and shadowed 3 new representatives, sharing call scripts and objection-handling notes.
Skills recruiters look for
- Prospecting and lead generation
- Discovery and needs analysis
- Negotiation
- Closing
- Pipeline management
- Forecasting
- CRM (Salesforce, HubSpot, Pipedrive)
- Account management
- Presentation skills
- Objection handling
- Resilience
- Relationship building
Sample CV summary
Sales representative with 5 years of B2B experience selling software to mid-market companies. Consistently above target (118% last year) with a strong self-sourced pipeline and accurate forecasting. Looking for a role with a larger territory and a complex, consultative sale.
Tips for this CV
Put attainment in every role
Write quota and attainment for each job ("118% of £600k"), plus rankings if you have them ("2nd of 14 reps"). Numbers are what sales leaders read first.
Explain what and to whom you sold
Product type, deal size, customer segment and sales cycle length help a manager judge fit. Field sales, inside sales and account management are very different jobs.
Show the method behind the results
One bullet on how you build pipeline or run discovery shows the results are repeatable, not luck.
Designs that suit this job
FAQ
What if I missed my target one year?
Be selective but honest: show the years and metrics that represent you, add context (new territory, product launch) and never invent figures. Interviewers will ask.
Should a sales resume include awards?
Yes — President's Club, top-performer rankings and similar recognitions are strong, specific proof. Put them in the relevant job or a short awards line.
How do I write a sales CV without sales experience?
Use transferable evidence: customer service results, retail upselling, fundraising, or any target you hit. Quantify it the same way.
Will RezuYes prepare me for sales interviews?
Yes. With a job offer, you get 10 likely interview questions — including the uncomfortable ones, such as a missed target — with tips based on your own experience.